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About us

The Play Farm is an ambitious Warwickshire based family owned business, established to operate themed soft play centres in the Midlands and beyond. The first centre opened in Leamington Spa in March 2010, closely followed by another Spa location,  which opened in July 2010 in the prestigious Cheltenham town centre Brewery leisure and retail scheme.

The Play Farm concept was designed as a result of many children led visits to other centres, some of which offered unmemorable experiences from limited play facilities for children and indifferent catering for parents. As a result we were determined to invest heavily in providing relaxed and clean play centres, with cafes offering simple but good quality food and drinks and, above all, lots of safe fun and learning for children from 0 years old to a maximum height of 148 cm’s, (approx. 12 years old).

IMAG0364At The Play Farm, we recognise that keeping children active plays a key
role in promoting physical and mental well being to growing children, and this, coupled with parents increasing concern about allowing children to play unsupervised, has stimulated the development of The Play Farm. Each of our spacious buildings are packed to the rafters with fun and adventurous activities for children, with a welcoming, quality environment for parents to enjoy watching their children develop their skills at play.

- Physical development – The Play Farm offers great play value to promote physical activity and encourage exercise in a controlled and safe environment. The play equipment is cleverly designed to encourage physical activities including – sliding, crawling, balancing, swinging, bouncing, squeezing, hand eye coordination, ball skills, etc, everything a developing child would expect to experience at play.
- Mental development – The Play Farm offers play features to promote mental stimulation and intrigue with make belief activities, dressing up box, story time and social interaction.
- Parties – The Play Farm hosts exciting memorable birthday and special event parties.

We have provided a spacious, comfortable and relaxing environment, incorporating a coffee bar and cafe, serving a wide range of quality hot and cold food and drinks to enjoy whilst watching the children at play.

Why not treat yourself to a slice of one of our delicious homemade cakes or one of our freshly baked cookies! Stay for lunch and enjoy a tasty panini or freshly made salad or why not try one of our yummy pizzas!

We provide a selection of free newspapers and magazines for you to read and with free Wi-Fi access to catch up on your e-mails and comfortable leather seats, you will want to stay all day, whilst the children muck about and play!

And don’t worry, we also have nappies and socks for sale should you forget your essential items!

The Play Farm prides itself on providing a safe environment for your precious little ones. We have a gated entry/exit system and plenty of seating, giving you good line of sight, to allow you to interact with your children and access to view the play structure at all times.

We do request that you do not bring your own food and drink into The Play Farm for health and safety reasons. This is strictly not allowed and may result in you being asked to leave.